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Research papers

East meets West?

In this paper, we aim to answer these questions, based on our extensive experience of conducting qualitative research groups across Eastern Europe, namely in Poland, Czechoslovakia, Hungary, East Germany, Ukraine and Russia. In the first part of the...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Nicola Evans, Lili Tomlinson
June 15, 1993
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Citation

Evans and Tomlinson (1993a, June 15). East meets West?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/east-meets-west-